Forum Title: Contractors Complain about GAF's Brochures for Shingle Color Samples
Contractors Complain about GAF's Brochures for Shingle Color Samples Weathered Wood - Includes image of house Slate - Includes image of house Barkwood - Includes image of house Charcoal - includes image of house Hickory - includes image of house Shakewood - No Pic with it on a house Hunter Green - No Pic with it on a house Birchwood - No Pic with it on a house Biscayne Blue - No Pic with it on a house Copper Canyon - No Pic with it on a house Driftwood - No Pic with it on a house Fox Hollow Gray - No Pic with it on a house Mission Brown - No Pic with it on a house Oyster Gray - No Pic with it on a house Patriot Red - No Pic with it on a house Pewter Gray - No Pic with it on a house Sienna Blend - No Pic with it on a house Sunset Brick - No Pic with it on a house White - No Pic with it on a house Williamsburg Slate - No Pic with it on a house ? Millions spent on advertising....but you still don't have any brochures that show samples of houses that with all of the available colors? You have a few houses, but nothing with Williamsburg slate, fox hollow grey, pewter, hunter green, patriot red!!!! How do you expect us contractors to sell your product without being able to even show them a stock picture in a bro here that shows a house that was shingled that color? Ridiculous. I've requested this multiple times. When you review your 2015 budget for marketing....how about budgeting in upgrading your brochures to show homeowners all of the colors on houses. Your sales will skyrocket. I know this because I've had multiple homeowners choose Certainteed or Tamko because they actually have better brochures. Help contractors make you money by helping them make easier sales. I actually sell hundreds of roofs a year. We offer.only GAF Timerline Shingles to my customers because the look better than any other shingles on the market, but GAF's sales brochures are very poor. A lot of pictures of actors, bike's, dogs, Mount Rushmore background, a fake car image...etc., but you can't have examples of all of the colors on houses. Stop spending so much time creating a software to show shingle colors on houses....It's a waste of money.....because it rarely looks accurate on the computer and homeowners make their decision on what to buy in front of the contractor. That's who they give the check to. They don't buy the shingles off of your site, so stop trying to sell them off your site and supply the contractors the best possible shingle color brochures...with all of the available colors on a sample house picture. Stop trying to figure out who your next celebrity your going to pay or next unique idea ....instead get the basics right first. Read the marketing book Obvious Adams: The Story of a Successful Businessman. It‚s written by Robert R. Updegraff..... It was written in 1915 Stop trying to reinvent the wheel. Help the contractors sell your product. You aren't the salesmen, the Contractors are!! From he contractors at http://www.roofersclub.com Thanks!
Category: Roofing Post By: BRENT CALDWELL (Mountain View, CA), 02/20/2018

Thank you for posting this. This has been a big issue for me. I especially agree with this: Millions spent on advertising....but you still don't have any brochures that show samples of houses that with all of the available colors?

- JUSTIN MORRIS (Bristol, CT), 03/09/2018

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